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The series is set in the 1970s. In the story, the mayor clashes with the idealist Francisgleydisson, owner of Cine Holliúdy—the only cultural attraction in Pitombas, a fictional town in Ceará.

2019

With the arrival of Marylin and her mother in Pitombas, Francisgleydisson must face the battle between Cine Holliúdy and television. Despite being charmed by the young woman, Francis decides to steal the TV set.

Francis decides to make a horror movie using the wedding dress of Olegário's late wife. However, tampering with the memory of Rebeca might not be a good idea.

Jealous of Francis, Marylin decides to leave town; while on the road, she gets into an accident after spotting a UFO. Francisgleydisson goes after her and discovers that she is with aliens.

To compete with soap operas, Francis decides to make a romance movie—but one without any kissing. This way, he avoids having Marilyn kiss the heartthrob Armando Fagundes on screen.

To buy time and avert a general strike, Olegário comes up with a plan: stage a robbery at the town bank. But Francis, who only wanted a loan, finds himself in deep trouble because of it.

Miguel, Marylin's father, arrives in Pitombas claiming to be very ill and in need of money to pay for his treatment—a story that makes Francis and his friends suspicious.

Olegário arranges a dinner to introduce Marylin to the governor's son. Francis gives the young woman a ring, but she refuses it. Although upset, he cheers up when Formosa arrives in town.

Inspired by Bruce Lee and driven by the need to save Cine Holliúdy, Francis agrees to fight Quebra-Quengo and also to travel to the capital to face Ted Boy Bigorna on TV.

Francis decides to make a horror movie and invites the greatest vampire of Brazilian cinema: Count Vlad! Meanwhile, Lindoso prepares to face Olegário at the polls.

Lindoso and Olegário remain in the race for mayor. And Francis's future seems to be taking shape: he has put Cine Holliúdy up for sale, and Marylin is going to act in soap operas.

2023

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

With Tião's success on TV Pitombas, the Governor decides to show up at the station in person to meet the highly articulate host.

Francis and Munízio are filming a remake of the movie *Alien*. As usual, the sci-fi story will spill off the cinema screen and take over the town. This time, a kissing alien will possess the locals—starting with Olegário, who approaches the slimy creature out of curiosity.

An aspiring actress arrives in Pitombas. Riding a tricked-out trike, Lilibeth—or Lili to her friends—pulls into town seeking a big-screen break, just as Francis and Munízio are discussing the need for a new leading lady for their films.

Francisgleydisson remains a man passionate about cinema, doing whatever it takes to keep his establishment alive while the locals remain captivated by the modern allure of television. But this time, a mysterious investor enters Francis's life. A big shot in a red suit offers money and prosperity in exchange for the man's soul.

After days spent at home, the residents of Pitombas begin to see a light at the end of the tunnel with Francis’s return to town. The projectionist had traveled to São Paulo to fetch a supply of "Piolhól" ointment—with Biro Lee’s help—in an attempt to cure the population’s lice infestation. However, Mayor Lindoso decides to ban the distribution of the ointment, claiming it could turn the people of Pitombas into lizards.

Francisgleydisson remains a man passionate about the seventh art, trying everything to keep his establishment alive, while the locals remain captivated by the modern allure of television.

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

Francis is married to the forró dancer Rosalinda. Television's success has caused the cinema business to collapse. Deep in debt, Francis sells his soul to the Devil, and the Cine Holliúdy is packed once again. However, Rosalinda refuses to accept her husband's pact with the Devil and leaves him. Unable to come to terms with losing his beloved, Francis tries to undo the deal—but shaking off the Devil won't be easy.

2022

In the second season of *Cine Holliúdy*, the rivalry between cinema and television serves as the narrative backdrop. Employing a parody style, the plot continues to draw upon a diverse array of film genres.

Now that television is established in Pitombas, Francisgleydson must fight to keep his beloved cinema running. The arrival of a new muse, Francisca, makes him forget Marilyn and resume film production. Meanwhile, Socorro takes over as mayor, a move that strains her marriage to Olegário.

Now that television is established in Pitombas, Francisgleydson must fight to keep his beloved cinema running. The arrival of a new muse, Francisca, makes him forget Marilyn and resume film production. Meanwhile, Socorro takes over as mayor, a move that strains her marriage to Olegário.

Now that television is established in Pitombas, Francisgleydson must fight to keep his beloved cinema running. The arrival of a new muse, Francisca, makes him forget Marilyn and resume film production. Meanwhile, Socorro takes over as mayor, a move that strains her marriage to Olegário.

The town of Pitombas is gearing up for the 1974 World Cup semifinal. Mayor Maria do Socorro pulls off a masterstroke by relaunching the public square's television screening—now in full color. To counter this, Francis and Munízio announce the Cine Holliúdy premiere of *The Battle of Don Quixote in the Sertão!*, even though the production is still unfinished.

In the second season of *Cine Holliúdy*, the year is 1974. With television now established, Francisgleydisson is restless and apprehensive—after all, soap operas are captivating the public, and movie theaters are becoming increasingly empty.

In the second season of *Cine Holliúdy*, the year is 1974. With television now established, Francisgleydisson is restless and apprehensive—after all, soap operas are captivating the public, and movie theaters are becoming increasingly empty.

An amusement park sets up in Pitombas, to the delight of the town's residents. Nanda Costa makes a special appearance in the story as young Luna, the daughter of the Bearded Lady and the park's owner, Igor. This role marks the actress's return following her maternity leave. As part of the park's lineup, Luna performs as Konga, the Gorilla Woman. But she isn't a "mirror-trick" Konga.

Francisgleydisson owns the only cultural attraction in Pitombas: the "Cine Holliúdy." However, the cinema owner sees his revenue drop after the mayor installs a TV right in the public square. Francis then goes to great lengths to make his cinema more appealing.

News of the opening of a new disco in Pitombas stirs up life for the local residents. Inspired by the movie *Saturday Night Fever* and the soap opera *Dancin’ Days*, the plot features musical sequences showcasing hits from over the years. Audiences pack the Cine Holliúdy theater to watch the movie, residents crowd around their televisions to catch the soap opera, and amidst the town's commotion...

Francis and Munízio star in a parody of the movie *Star Wars* titled *Staruó*. Regarding the production of the film-within-the-show, the series' art producer, Guga Feijó, explains that a spaceship was conceived by art producer Eugenia Makaaroun at the project's outset. "Didi bought a small amusement park ride—a toy airplane—and sent it to the prop maker, who began assembling various elements onto it."
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