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Karin, Magali and Luna are three call girls, who decide to apply some marketing knowledge on the world's oldest profession.
2013
A personal and professional crisis throws Karin into a risky venture to be the first escort girl with a proper business plan.
Karin and Luna become business partners and start offering their services at stag parties. However, Luna has not lost her dream: to pick up a millionaire.
While Karin is carrying out research with a focus group to find out what men really want, Luna tries to pass herself off as a millionaire to win over Oscar.
Karin has a plan. She will offer her services to the passengers who are victims of overbooking. But the presence of a company executive could ruin everything.
Karin meets up again with an old friend, Augusto, and tells him she is an escort girl. Luna and Magali make a bet with each other about their clients.
Oceano Azul is doing well, but the business is threatened by an investigation by a state prosecutor, on a crusade against prostitution.
Oceano Azul is on the rocks and Karin decides to go and see her former pimp, Ariel. Meanwhile Luna may be about to have her dream come true.
In order to complete Oceano Azul's makeover, Karin is refusing any business. In the meantime, Magali tries to gatecrash a party to launch the company's new image.
Luna is doing her best to forget Oscar, while Karin has a new plan. From now on the clients themselves will decide how much they pay.
While Augusto is trying to make up to Karin, she is putting another of her strategies to make Oceano Azul more exclusive into practice.
Karin wants to sponsor the major event in the paid sex calendar. But she needs to persuade her partners to part with the cash to pay for it.
While Karin is facing up to the difficult task of making her clients loyal to a hooker, Luna's brother begins to suspect she is hiding something and starts to follow her.
Oceano Azul is now a well-established business and has its eye set on the last bastion in the life of its male customers, the weekend.
2016
Karin has gone back to being Joana Segall, a senior executive at the corporation that bought Blue Ocean, where no one, or practically no one, knows about her past.
Luna resumes her activities as an escort after Oscar's latest scheme goes south; Magali is uncomfortable with Zanini hanging around her apartment; Karen makes a surprising career decision.
Karin, Luna, Magali and Ariel reopen the club, but it doesn't go well. Karin's former employee Mia is intrigued by the business. Luna gets a big surprise; Magali makes a surprising promise.
A new girl heats things up. Meanwhile, some love affairs may cool off.
Problems arise when the club's solitary neighbor makes noise complaints.
When Augusto sees Karin again, it becomes clear his passion is still strong.
Augusto tells the truth; Zanini plans a break-up; Ariel takes a paternity test.
Karin's relationship with Augusto is threatened, and so is her business.
Karin decides to leave the country to rethink her life, but Luna and Magali are willing to lie, cheat, and blackmail to get her to stay.
Magali answers Sabrina's sex questions; Chris suspects Luna is lying; Zanini's wedding day arrives; Ariel hires Livia to seduce his son.
Ariel recounts how met Greta, who taught him everything about the business.
Another romantic betrayal leads everyone to suspect everyone else--and to a great big mess.
An eccentric billionaire investor puts Mia, Luna, and Magali to the test. Karin reappears with a new plan.
2014
Blue Ocean has a copycat and Karin must find out who is behind it. Meanwhile, she begins dating Augusto, who wants her to ditch the escort life. Oscar pranks Yuri and Yuri takes things too far. Magali meets an old friend's new boyfriend, who is one of Magali's johns.
Karin decides to sue the Blue Ocean pirates, but no respectable lawyer will touch her case. Oscar gets a new job; Magali spends time with family.
Karin's lawyer suggests a settlement, but things don't quite go as planned. Meanwhile, Luna is hired to take someone's virginity, Oscar takes a psychological exam for the chance to be hired by a millionaire, and Magali deals with a loud neighbor.
Karin discovers one of the judges on her case has a good reason to not like Blue Ocean. Luna seizes an opportunity to put an end to her engagement with Yuri. Oscar takes the gig with the millionaire, and Magali takes up literature.
Augusto is invited to take part in a game of bingo arranged by his work colleagues where the grand prize is a Blue Ocean prostitute named Karin. Meanwhile, Luna becomes jealous of Oscar's client, Rebeca; Yuri flees to Paraguay; and Magali must decide whether or not to accept Zanini as a new john.
Karin spends the night with a client who is a fugitive--an evening that just might change her life. Meanwhile, Oscar, Luna and Rebeca get mixed up in a game of seduction, and Zanini tries to convince Magali he doesn't love her.
Karin takes some time off to focus on a new idea, the Oceano Azul Club: a space with 5-star chefs, tennis courts, saunas, and of course, escorts. Meanwhile, Luna demands that Oscar stop servicing Rebeca, and Magali agrees to join Zanini for a picnic.
Karin discovers that her father is in town and tries to restart their relationship. Ariel and Cesar prepare the Oceano Azul Club for an important meeting with a banker. A depressed Luna retreats to her parents' house; and Magali starts a war with her noisy neighbor.
Karin decides to move up the grand opening of the Oceano Azul Club to Valentine's Day, but an evening that starts out a success--with happy clients surrounded by beautiful women--ends in an unexpected fashion.
Karin organizes a party at the Oceano Azul Club but a fight breaks out, Oscar asks Luna to help him scam a textile executive, and Magali ditches Zanini for someone new.
With the world of prostitution on high alert because of a site that catches johns while on dates and notifies the wives, business at the Oceano Azul Club tanks. Meanwhile, Luna tests Oscar's love, Yuri tells everyone the truth, and Magali does something that costs her a friend.
On the verge of bankruptcy, Karin must turn to a private equity fund to save Oceano Azul Club, but their executives swindle her. Meanwhile, Luna finally tells Yuri that Oscar is alive and well and Magali falls into a dangerous depression.
Karen comes up with a brand new idea that could save the club and, in the meantime, falls for a handsome and successful photographer. Luna tries to finish up her college degree; Magali hits rock bottom.
2018
With Karin on the precipice of publishing her tell-all book, the Blue Ocean women realize they must delicately inform their own families about how they really make a living before the world finds out the truth.
At her book launch, Karin finds out the publisher made declasse changes to the cover and cast doubt upon its real-life basis. Magali tries to get Zanini back. Mia and Giancarlo continue to play games--this time in person.
After her televised humiliation, Karin asks for a second chance to best a conservative talk show host, Alvaro Sintra. Luna has a regular client, with whom she is becoming very familiar. Magali tries to seduce Leticia as a way of getting to Zanini.
When Karin is unjustly blamed for an assault on a call girl, she launches a campaign against sex work prejudice. Meanwhile, Luna brings her mother to the club; Magali and Zanini fumble their seduction game; Ariel threatens Yuri; and Cesar begins to doubt his relationship.
Karen accepts a dinner invitation from Alvaro, who challenges her once again. Chris reappears in Luna's life after she's had a fight with Oscar. Magali finally gets what she wants.
Karin becomes the victim of a plot which could send her to jail. A visit from Oscar's mother takes him by surprise. The women of Magali's polyamory community try to convince Zanini they need another male.
Karin is pressured to cut a deal with the DA to get out of jail. Magali, Leticia, and Sabrina search for another guy for their poly-love home. Inspired by real life, Yuri gets an idea for his next film.
Karin gets to know her cellmate, who makes Karin rethink her options. Ariel, Cesar, Eric, Luna, and Oscar poke fun of Yuri's new script but Mia points out that his characterizations of them all are quite realistic. Meanwhile, Magali, Leticia, and Sabrina find their fifth poly community member, Guga.
Mia uses the power of seduction to reveal the set-up that took down Karin. Oscar shows interest in a scam involving people very close to him. Magali struggles to get along with Guga.
Karin enlists fellow escorts to expose those trying to shut them down: many of them are clients. Meanwhile, Luna and Fran look for Oscar, Giancarlo and Mia try dating, and Eric shares big news.
Luna tries to embrace her new life without Oscar. Karin finds herself at odds with Giancarlo. Mia opens her restaurant. Ariel is distressed by the idea of becoming a grandfather.
Karin takes up Giancarlo on an offer to play one of his games--with very high stakes. Luna makes a decision about Oscar, as does Magali about her polyamory community. Ariel and Eric face up to responsibility.
Rafaela Mandelli
Karin
Juliana Schalch
Luna
Michelle Batista
Magali Becker
Aline Jones
Mia
Gabriel Godoy
Oscar
Guilherme Weber
Ariel
Isabel Wilker
Lívia
Hélcio Henriques
Membro da seita
Eduardo Semerjian
César
Kauê Telloli
Tomás Zanini
