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Dokgo Ma-te is the most beautiful man in the world. He is also an ambitious man and wants to make a lot money using his beautiful appearance. When he meets Hong Yoo-ra, the ex-daughter-in-law of a rich family, she recognises his ambitions and becomes his mentor. But when the poor, but adorable Kim Bo-tong surfaces with a huge crush on Ma-te, everything changes.
2013
Bo Tong finds herself completely infatuated with her mother's friend's son, who only dates rich women from Gangnam.
The mysterious Hong Yu Ra gives Ma Te new goals in order to meet his father. Ma Te hires Bo Tong to help him out.
Bo Tong meets the male equivalent of herself. Ma Te receives a marriage proposal from Jackie.
Bo Tong and David begin to get a lot closer. Ma Te's new assignment is to learn how to control people's hearts with the help of the Electric Fairy.
Ma Te receives special lessons on reading people from the Electric Fairy. Bo Tong moves in with David.
Ma Te's next hurdle is to harness the power of networking through Kim In Joong. David and Bo Tong try to find a factory to support their sock business.
Ma Te gets caught in Kim In Joong's web when he requests a huge favor from her.
Ma Te must create a scandal with his fourth woman, Myo Mi-- world renowned star and the master of timing.
Ma Te finds himself getting increasingly jealous over Bo Tong and David's relationship.
Bo Tong is torn between her loyalty to David and her love for Ma Te. Ma Te is pursued by woman number five, Gwi Ji-- the woman with clout.
Ma Te finally gets to meet his father, but things don't go as planned. Bo Tong provokes and angers the spiteful Gwi Ji.
Bo Tong struggles over her newfound love triangle. Ma Te must woo the heart of his sixth target, Lee Kim-- a woman with power.
The watch that belonged to Ma Te's mother and was given to Bo Tong proves to hold a huge secret about Ma Te's birth.
Ma Te struggles with his newfound birth secret. Meanwhile Yu Ra tries to recruit David to work for MG Group.
Ma Te finally realizes his feelings for Bo Tong, but when Na Hong Ran finds out she plans on using it against him.
Ma Te must settle legal issues that Na Hong Ran frames him for. Bo Tong struggles with Ma Te's sudden change in behavior.
Jang Keun-suk
Dokgo Ma-te
IU
Kim Bo-tong
Lee Jang-woo
David Choi
Han Chae-young
Hong Yoo-ra
Kim Bo-yeon
Na Hong-ran
Dokgo Young-jae
Park Ki-suk
So Yoo-jin
Jack-hee
Kim Ye-won
Electric Fairy
Cha Hyun-jung
Kim In-joong
Park Ji-yoon
Myo-mi
