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Supermodel Naomi Campbell and Australia's own renowned supermodels Cheyenne Tozzi and Nicole Trunfio compete against one another to find THE FACE of Fresh Effects by Olay. Earning a real contract as the brand ambassador, the winner will launch the brand to the Australian market and front a national advertising campaign.
2014
The top 24 girls battle it out in a series of challenges to impress our three supermodel mentors – Naomi Campbell, Nicole Trunfio and Cheyenne Tozzi – for a place in the top 12. But it is not just the contestants that are competing! The supermodel mentors get their claws out in a battle royale for the girls they want in their teams.
It’s game on as the three teams settle into the loft and start the race to become the Face of Fresh Effects by Olay. Naomi gives the girls a lesson in posing, before team Nicole, Cheyenne and Naomi head off to their first real campaign for a real client. This week the teams shoot an editorial for Marie Claire. The winners will be featured in the magazine, and the two losing teams face the prospect of the first elimination. There are tears and tantrums throughout.
The battle to become The Face continues and with one team dominating so far, the divide between the girls in the loft grows. This week Cheyenne judges the test shoot as the girls compete in a “who wore it best” challenge. For the campaign the teams head to the circus to shoot a 30 second viral ad for Max Factor. The winners will be featured on their website; meanwhile the losing teams once again face the prospect of elimination. This week there is a shock departure from one of the girls.
Nicole gives the girls a masterclass in movement and modelling before setting a test shoot challenge on a trampoline. Team Naomi starts to show signs of weakness as one of her girls is left on the outer. And in the campaign the three teams head to Olympic Park for a high fashion shoot for stylerunner.com. Will Nicole’s decision to go for an editorial style shot help her team to a win? There’s plenty of drama and tears before, during and after the elimination.
This week the queen of the catwalk Naomi gives the girls a lesson on how to walk, before setting them a ‘quick change’ challenge in preparation for the upcoming campaign. The three teams face their first live catwalk as they put on a fashion show at the Sydney Opera House for one of Australia’s finest couture and wedding dress designers, Steven Khalil. The big twist is that they have 50 steps to contend with before hitting the catwalk. The drama-o-meter hits a high note after tonight’s shock elimination.
As we head to the pointy end, the competition hits a new high and despite looking strong, the cracks are starting to show in Team Naomi. In the test shoot, Nicole sizzles as she teaches the girls how to pose in lingerie, before setting them a sexy challenge. And in the campaign the teams shoot a look book for the new range of sunglasses for Le Specs.
After last week’s win, the playing field is level as the teams go head to head in the race to the finale. Georges goes behind the lens in tonight’s test shoot as the girls’ acting skills are put to the test. And in the penultimate campaign the girls fly high in a shoot for Lexus as they battle it out for a place in the finale.
The first winner of THE FACE AUSTRALIA will be appointed as the competition comes to a head. The final five girls face a tough interview in front of a panel at the Olay HQ, followed by one final shoot with fashion photographer Jez Smith. The top three girls are selected to walk in the spectacular runway finale dressed by American designer Zac Posen, in front of a 500 strong audience, before the winner of THE FACE AUSTRALIA is announced.
Naomi Campbell
Self - Mentor
Cheyenne Tozzi
Self - Mentor
Nicole Trunfio
Self - Mentor
