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Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
“The Cowboys you know, the truth you don't.”
2025
Saddled with debt, Jerry Jones takes a gamble on an oil well. When it pays off, he buys the Cowboys — and stuns fans by firing a beloved coach.
As Dallas pins their hopes on quarterback Troy Aikman, Jones earns jeers for an unpopular trade. Still, he has an ace up his sleeve: Emmitt Smith.
The Cowboys take aim at the San Francisco 49ers, toppling an NFL dynasty. Jones and coach Jimmy Johnson remember their days playing together in college.
Back-to-back Super Bowl wins elevate the Cowboys to pop culture icons. Cracks form in the relationship between owner and coach, and a snub sparks ire.
Better team, bigger egos. As Jones and Johnson butt heads, the Cowboys eye a three-peat and welcome a controversial new coach.
The arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.
The dynasty enters a downward spiral when Michael Irvin's legal woes make headlines. As the team's image slips and injuries mount, key players exit.
Nearly three decades after the Cowboys' last Super Bowl, Jones extends an olive branch to Johnson and looks back on his legacy.
Jerry Jones
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Jimmy Johnson
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Michael Irvin
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Emmitt Smith
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Troy Aikman
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Deion Sanders
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Skip Bayless
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George W. Bush
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Tony Romo
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Barry Switzer
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