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Eight Dutch celebrities with a passion for photography will compete against each other. This special edition will take place in beautiful Argentina. The participants will be given the most impressive assignments, with the South American country guaranteeing spectacular images.

2023
The photographers arrive in Cape Town, where they immediately shoot a portrait of each other during a #hashtag shoot. During the second shoot, they get to work with professional models dressed in beautiful South African fashion. The photos will be judged by William Rutten. He is assisted this season by South African photographer Neo Ntsoma.

2022
The photographers arrive in the bustling capital of Buenos Aires and are immediately sent out into the streets on their first shoot. There is no time for a little siesta, because after that they dive straight into the studio for a shiny jewelry shoot. Who shoots the best pictures and gets to stay? And who gets a return ticket to Amsterdam?
The photographers will look for the true Argentine soccer passion. Furthermore, it does get very hot in Buenos Aires, as a masked nude shoot is scheduled.
Photographers do dive very close to their subjects for a macro shoot and travel to an Argentine palace for a state portrait.
It's make or break for photographers. So that means nothing is too crazy in an absurdist shoot. Furthermore, the photographers pull out all the stops with a selfie as an international star in a hotel.
The photographers finally get their tango shoot. Furthermore, they travel to the pampas, the grassy plains of Argentina. There, deep into the night, they do a lightpainting shoot, with tension running high.
The three finalists stay at a beautiful Argentine farm where they are presented with two final shoots. With a fashion shoot and a documentary shoot in which they capture the original gaucho culture, they must convince the judges. Who is the best photographer and will go home with the win?

2025









2024








Streaming availability information not available

2026

Ten enthusiastic aspiring photographers travel to beautiful Vietnam. Rice fields, buffaloes, fascinating cities, train rides, and stunning nature form the photogenic backdrop this time. The photographers are split into two groups of five, who will meet later in the series. The first five photographers start in the country's largest city: Ho Chi Minh City. Who among them has the most photographic talent? During various photoshoots, the candidates get to know not only the country but also each other and their cameras increasingly well. Photographer William Rutten is their coach and judge, and he is assisted by Vietnamese documentary photographer Maika Elan.
It is time for the second group of five photographers to capture the city of Ho Chi Minh City through their lenses. In this bustling metropolis of millions, they take to the streets in search of moments of stillness amidst the omnipresent hustle and bustle. Coffee plays a prominent role in the daily lives of the Vietnamese, and the most striking, creative, and sometimes extravagant coffee shops pop up everywhere. The photographers' senses are put to the test as they attempt to capture this unique atmosphere and contrasts as strikingly as possible.
The photographers continue their journey to enchanting Hoi An, a picturesque town nestled like a jewel amidst vast rice fields. The ochre-yellow facades gleam in the sunlight, forming a beautiful backdrop for their creative work. At the lively market, they focus on an abstract photoshoot, employing a macro lens to capture the smallest details. Hoi An is known worldwide for its colorful lanterns, which envelop the city in a magical light at dusk. In collaboration with a model in traditional costume, the photographers work on an image centering on these iconic lanterns, aiming to capture the city's unique atmosphere and culture.
In Hoi An, where time seems to stand still, the photographers are tasked with creating a black-and-white photo that could just as easily have been taken sixty years ago. Furthermore, they are required to produce a cover for a ‘Vietnamese’ magazine of each other, using an outfit they brought themselves. Everything seems to fall into place seamlessly, until they learn how they are supposed to pose.
The photographers make their way to an ancient temple complex, rich in history and architectural splendor. In this impressive setting, they serve as an audience for the traditional Cham dancers. The dancers each select their own photographer, after which they collectively create an image in which dance, expression, and location seamlessly merge. Furthermore, the photographers are tasked with shifting the perspective and capturing the world from a top-down angle. This means they must reach for the heights to achieve a unique visual composition.