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Gordon Ramsay gets down to business with a select group of food and drink industry professionals, as he searches for the next greatest culinary entrepreneur; Ramsay presents the winner with his personal investment of $250,000.
2024
In the season two premiere, Gordon Ramsay raises the stakes in his search for the next great food and beverage entrepreneur by heading to London and facing off against famed hospitality industry leader and TV Personality Lisa Vanderpump. Hopeful entrepreneurs pitch themselves to mentors Gordon and Lisa as they vye for one of the seven spots up for grabs on each expert's team.
With Gordon and Lisa's teams set, the culinary entrepreneurs are tasked with kickstarting a brand-new business venture from zero to profit in just 24 hours. The profit-based challenge brings the teams to London's Battersea Power Station, where they must create a bespoke menu that they will then market and sell to a group of hungry customers. The team with the lowest profits must then face Gordon and Lisa and one entrepreneur will be sent home.
Teams Ramsay and Vanderpump are challenged to create unique concept bars that stand out in a crowded market. From curating the cocktail menu to choosing the decor, the entrepreneurs must create an immersive experience that will be judged purely on customer feedback. Then, one member of the losing team is eliminated from the competition.
The 12 remaining entrepreneurs partner with Delish, the most engaged international food media brand, to maximize their promotional abilities. Teams Ramsay and Vanderpump are each tasked with creating a Fourth of July inspired recipe that can be easily recreated from a 30-minute, worldwide livestream cook-a-long demonstration. Then, the losing team must face Gordon and Lisa who will choose one entrepreneur to eliminate from the competition.
Gordon Ramsay and Lisa Vanderpump present their teams with the challenge of crafting a seasonal advertising campaign for their very own branded limited-edition wine from the Ramsay and Vanderpump collections. Then, they must shoot and edit a commercial to present to wine enthusiasts at a launch event, and the team with the least effective campaign finds themselves on the chopping block.
Halfway through the competition, the entrepreneurs are tasked with innovating a new chocolate product by crafting an original name, label and jingle for their creations. Teams Ramsay and Vanderpump then test their products with market research before pitching them to Mars Inc. executives who ultimately decide whether to take their product to the next level of market testing before another entrepreneur is eliminated.
With only nine entrepreneurs remaining, Teams Ramsay and Vanderpump are put to the ultimate sales test. With only three hours to prepare, the teams must present and sell unusual kitchen gadgets to buyers and brand representatives at the most important hospitality trade event of the year, the International Food and Drink Event. The presentations are judged by a panel of industry experts and the team with the highest sales percentage is safe from elimination.
It's the quarterfinals and the remaining entrepreneurs are faced with their hardest challenge yet: coming together as a single, dynamic team to take over the kitchen at Gordon Ramsay's Savoy Grill, one of the most iconic dining rooms in the world. With Gordon's reputation on the line, the entrepreneurs complete a full breakfast service for hungry customers who expect absolute perfection. The team must seamlessly communicate with each other or risk elimination.
In the semifinals, the five entrepreneurs remaining in the competition go back to the drawing board when tasked with creating an exciting brand-new product. But there's a twist - their innovative products must fit within a specific range of popular food and beverage categories. At the end of the challenge, the entrepreneurs must deliver a polished and passionate pitch in order to land a spot in the finale.
The final three entrepreneurs face their last challenge - craft a perfect pitch that encompasses themselves and their businesses to a room full of industry professionals. With a boost of advice from a business consultant, the entrepreneurs receive final words of advice to support them in perfecting the most important pitch of their lives. Then, Gordon and Lisa crown the Season Two winner who receives the $250,000 grand prize.
Gordon Ramsay
Self
Lisa Vanderpump
Self
2023
Founder of Broad Street Oyster Co., Christopher Tompkins, guest judges. The competitors are split into teams and tasked with creating a food shack on the beach. The team with the most profitable shack is safe from elimination.
Teams must deliver food, drinks and an impactful presentation to guests at a charity gala for St. Jude Children's Hospital.
The two teams must each create a wine blend with food pairings and pitch them to a room of Napa Valley wine connoisseurs and marketing experts.
The teams go up against each other to create an enticing menu for a delivery-only restaurant that will serve office workers in downtown Los Angeles; the teams must cook in a pared down "ghost kitchen."
The nine remaining contestants head to the Arizona desert to prepare an outdoor dining experience where the competing teams take 10 thrill-seeking guests on a UTV tour, guide an outdoor activity and prepare a delicious meal to end the day.
The contestants must create an entertaining, educational and easy to follow recipe video that showcases the step-by-step preparation of a vegetarian dish.
The entrepreneurs showcase their market awareness and customer service skills in this week's challenge when they are split into two teams and tasked with running a pop-up coffee shop in downtown Seattle.
The remaining six contestants split into teams to take on a live TV challenge where they sell kitchen products; guest judge Alberti Popaj.
The top four entrepreneurs must prove they deserve a place in the finale, by working together to integrate their dishes with a circus performance; Wayne Newton guest judges.
The final three contestants battle for Gordon's $250,000 investment; previous contestants from the season return to help each finalist transform an empty retail space into a pop-up launch event.
