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Dale Brisby uses social media savvy and rodeo skills to keep cowboy traditions alive and now he's teaching the world how to cowboy right, ol' son.
2021
Dale and his crew live by the lesson "Cowboys Look After Their Own" as Radiator Ranch welcomes its first female intern, bull rider Jorden Halvorsen.
To prepare Donnie for his first bucking-horse ride, Dale creates a ladder training system to demonstrate that "Cowboys Are Always Prepared."
Cheech discovers that "Cowboys Are Always Learning" when his first bull ride is a bit of a bust — but his first meeting with a sponsor is a big win.
"Cowboys Do What it Takes" is an attitude that comes in handy during a cowboy challenge of ropin', sortin', racin' and much-needed brotherly bondin'.
Dale masters his aversion to rodeo-clown barrels as Jorden rides a bull for the first time since her injury because "Cowboys Always Face Their Fears."
"Cowboys Keep the Tradition Alive" at the rodeo (also known as Dale's "happy place"), where Donnie and Jorden put their cowboy lessons to good use.
